HOTEL REVENUE INFRASTRUCTURE · MIAMI PILOT

Found revenue on rooms that would otherwise expire at $0 — zero brand risk.

LastKeys is a dark-pool bidding layer for last-minute hotel inventory. You set a hidden floor price. Travelers bid blind. When a bid clears your floor, your card is settled instantly via Stripe.

No subscription fees. No complex PMS integration, no IT work required. No loyalty point conflicts.

10
Pilot hotels
LOI · TRUST HOSPITALITY
3.5%
Platform fee
CONTRACTUALLY FIXED
$65B
US market
ANNUAL UNSOLD · PROJECTED

WALKTHROUGH AVAILABLE · max@lastkeys.ai

SANDBOX FEED · ILLUSTRATIVE · PRE-LAUNCH
Live clearing tape · MIA
delayed 0s
Time
Tier · Submarket
Bid
Status
18:52:323★ · South Beach$237
CLEARED
18:51:534★ · Brickell$135
CLEARED
18:55:583.5★ · Wynwood$127
COUNTER
18:55:383.5★ · South Beach$139
CLEARED
18:53:273★ · MIA-Beach$115
CLEARED
18:54:405★ · Coral Gables$167
CLEARED
18:56:324★ · Wynwood$269
CLEARED
Symbols anonymized · post-trade onlyv0.9.1-sandbox
/ 01 — MECHANISM

How it works for your property

Five steps. No manual work after initial setup.

$150 · 4★ · MIA-BEACH
Hotel sets a hidden floor
You choose the minimum acceptable rate. Travelers never see it.
$170 · binding · 1-shot
Traveler bids blind
One bid, one shot. Binding commitment with card auth held.
match · counter · expire
PPO engine clears
Our algorithm instantly evaluates the bid against your floor.
$150 → hotel · $20 → us
Stripe Connect splits
Hotel receives floor price via Stripe. We keep the spread.
conf# · ical · sms
Hotel revealed post-trade
Guest gets hotel name, confirmation code, and calendar invite.
/ 02 — PILOT PARTNERSHIP

10-hotel pilot with Trust Hospitality.

We've signed a letter of intent with Trust Hospitality covering 10 Miami Beach properties. Our proprietary onboarding flow activates a hotel in under 2 minutes — the portfolio is rolling out across the pilot now.

PILOT PARTNER

Trust Hospitality

Miami Beach hospitality group · 10-hotel LOI signed

Trust Hospitality is our launch partner under a signed letter of intent covering 10 properties across Miami Beach. Our 2-minute onboarding flow is rolling the portfolio out into production.

PILOT STATUS
LOI10 PROPERTIES
MARKETMIAMI BEACH
TIERS LIVE3.5★ TO 4★
ONBOARDINGROLLING OUT
LOI EXECUTED · PROPRIETARY 2-MINUTE ONBOARDING FLOW

How it works at a typical partner property.

A 154-room boutique Miami Beach property on Collins Avenue. Slow midweek night, typical conditions.

TYPICAL UNSOLD INVENTORY30+ ROOMS / NIGHT

Direct + OTA channels leave residual inventory after the decay window closes.

EXPIRES AT MIDNIGHT$0 RECOVERED

Without a clearing channel, every unsold room is a complete loss.

WITH LASTKEYSCLEARS AT $152 AVG · PROPERTY KEEPS HIDDEN FLOOR IN FULL

Hotel sets the floor; LastKeys clears the spread above it; no commission, no listing fee.

Even modest recovery on a slow night turns expired inventory into found revenue.

REPRESENTATIVE EXAMPLE · BASED ON PILOT OBSERVATION · NOT A PROJECTION
CHANNEL STRATEGY

We don't touch your direct channel.

Your direct bookings are your highest-margin revenue. LastKeys only competes for inventory that hasn't sold by your final decay window — typically the last 24 hours before midnight. If you're running 78% direct occupancy, LastKeys operates entirely on the remaining tail.

RATE PARITY

We don't violate rate parity.

Hotels never appear by name on the public site. Travelers bid on tier and submarket only. Hotel identity is revealed post-match, after the binding bid clears. Booking.com and Expedia MFN clauses don't reach because there's no public discounted rate to compare against.

COMMERCIALS

We don't take commission — only the spread.

Hotels receive their hidden floor in full on every cleared bid. LastKeys keeps the difference between the floor and the accepted bid. No subscription, no listing fee, no per-booking commission. Zero downside if a bid never clears.

Want to see what LastKeys would clear at your property?

/ 03 — HOW WE FIT IN YOUR CHANNEL MIX

Where we fit in your channel mix.

We don't replace your existing channels. We operate in a quadrant they structurally can't reach — last-minute, hidden inventory, no public discounting.

PlatformTwo-Sided MarketplaceOpaque BiddingAI MatchingExponential DecayGeo-Spatial EmbeddingLast-Minute Focus
LastKeys●●●●●●
HotelTonight○○◐○◐●
Hopper○○◐○●◐
Priceline (Express Deals)○○◐○◐◐
Hotwire○○○○◐●
Booking.com○○◐○●◐
Expedia○○◐○●◐
Kayak○○○○●○
Trivago○○○○●○
Agoda○○◐○●◐
Airbnb●○◐○●○
Vrbo●○○○●○
● = FULL CAPABILITY · ◐ = PARTIAL / LIMITED · ○ = NOT AVAILABLEFull appendix matrix with 14 competitors available on request.

LastKeys is the only platform combining all six pillars — and structurally, OTAs cannot replicate it without cannibalizing their core ad-driven revenue.

Decay-aware: engine prices the value of perishable inventory over time, not against a static rate.

/ 04 — PROTECTIONS

Built for the way hotels actually operate

Your floor price is your guarantee. We never clear below it.

Rate parity safe
Opaque model — hotel identity hidden until payment fires. No public rate exposure.
No subscription or setup fees
We earn on spread only. Zero cost to join the pilot.
No complex PMS integration
No IT work required. Works with any system.
Instant settlements via Stripe Connect
Your floor price lands in your Stripe account immediately on match.
Geo-fence and daily cap controls
Block walk-in guests within 500 feet. Cap daily rooms on platform.
EXAMPLE TRANSACTION · SIMULATED
Hotel floor price$150(hidden)
Guest bid received$180
You receive$150floor — guaranteed
LastKeys spread$30our margin

HOTEL ALWAYS RECEIVES FLOOR · NEVER LESS

/ 04 — HOW WE MAKE MONEY

The invisible spread.

We make money on the spread between user bid and your hidden floor — never on commission, never on subscription.

User bids
$170
↓
Hotel floor
$150
↓
LastKeys spread
$20
+ 3.5% booking fee on user side covers Stripe processing — 100% of spread is gross profit.
/ 05 — THE HOTEL DASHBOARD

Set it. Forget it.

The dashboard you'll actually use. Real product, real time, available now.

Pricing Rules
Bookings
Analytics
Yield Analysis
Settings
Today's Bookings
3
fillations
Revenue Today
$452
bids accepted
Occupancy Rate
68%
for tonight
Rejected Bids
2
avg $1.08 per bid
↗Floating Floor (Auto-Filler)
Set a discount percentage from your public rate. The floor price adjusts automatically.
Public Rate (BASE)
$200
Dark Margin
25%
Floor Price
$150
Discount Percentage: 25%0% — 60%
⚡ Any bid above $100 will be automatically accepted.
Save Floating Floor Settings
📅 Inventory Synchronization
Connect your property management system to sync real-time availability
iCal Feed URL
Sync availability automatically from your PMS or OTA
https://www.airbnb.com/calendar/ical/...
Connect Calendar
Pricing rules & floor settings.
Set your public rate, dark margin percentage, and floor price. Sync inventory directly from your existing PMS via iCal.
Pricing Rules
Bookings
Analytics
Yield Analysis
Settings
PPO Decay Curve — Live Inference
LIVE
floor $15012h8h4hmidnight$200$125
Decay Logic
EXPONENTIAL
Competitor Density
HIGH
Supply Saturation
62%
AI Recommendations
↘
Decrease floor by 10%
Market moving down; floor is 15% above avg bid
↗
Extend deadline
Only 25% fill rate with 8 hours remaining
↗
Monitor competitor
Similar 4-star lowered rates in submarket
⚠
Optimal Pricing Window
Best revenue window in next 2 hours. Increase floor 5% every 30 min.
Live yield analysis.
Real-time RL inference engine tracks competitor density and supply saturation as midnight approaches. The decay curve adjusts your floor automatically.
LIVE PRODUCT · MVP V2 · TRUST HOSPITALITY PARTNERS USING NOW
/ 06 — WHO BUILT THIS

Built with hoteliers, for hoteliers.

Trust Hospitality leadership is on our advisory team. We understand hotel operations because we built this with people who run them.

Max Hodin
Max Hodin
Founder & CEO
Market design & optimization
MIT Data Science & AI
Morgan Stanley & Fidelity Fixed Income Trading
Richard Millard
Richard Millard
Advisor — CEO, Trust Hospitality
200+ hotels managed globally
Pilot lead & supply partner
10-hotel LOI signed
Ron Kelishek
Ron Kelishek
Advisor — Product & Data Engineer
AWS Machine Learning
Amazon BI & Marketing
Greenberg Traurig
Greenberg Traurig
Legal / IP Advisors
USPTO patents filed
Strategic consulting
/ 07 — LESSONS FROM HISTORY

They tried. They failed. Here's why.

Hotel bidding has been attempted before — and abandoned. Each failure reveals a structural flaw that LastKeys was designed to solve.

✗ Priceline NYOP1997–2020

Gamed by users, hotels lost control, no real-time signal.

✗ Hotwire Hot Rate2000–present

Fixed-price opaque — not true bidding. Static discounts, no dynamic clearing. Users decoded hotel IDs via forums.

✗ Bidroom2013–present

Reversed the model (hotels bid for guests). Raised $18M but pivoted to subscription/commission-free. 24-hr response time — no real-time clearing.

✗ FindMyStay2013–~2018

India-based reverse bidding. Hotels accepted/rejected manually — 60-min response. Non-binding bids. Never scaled beyond India.

✗ 48 Hours~2019–?

B2B bid plugin for hotel loyalty programs (Accor LOI). Niche scope — only loyalty members. No consumer marketplace. Limited traction.

✗ Stayful~2014–2017

Semi-opaque with algorithm-suggested rates. Non-binding offers from buyers. Failed to reach critical mass. Shut down.

✗ GetGoing~2012–2014

Opaque flight bidding. Pulled out citing shrinking supply from high airline load factors. Pivoted away from opaque entirely.

Why LastKeys won't repeat their mistakes.

●Anti-gaming by design

One-shot rule prevents floor fishing. Binding bids with instant card charge.

●Hidden supply (dark pool)

Hotels never appear on platform. No tools can decode identity.

●Real-time RL clearing

PPO engine adjusts to occupancy & time-decay. No static floors to learn.

●Sub-30s execution

Not 60 minutes or 24 hours. Instant match or counter-offer.

●Last-minute only

Tonight/tomorrow = truly perishable. Hotels are motivated sellers.

●Hotel-first, not user-first

Hotels control the floor. Zero brand risk. Found revenue, not discount channel.

/ 08 — ENGINE

Clearing advantage

Rooms perishing at $0 are the problem. Speed of clearing is the solution.

+42%
Clearing rate advantage vs. traditional OTA distribution
BENCHMARK · SIMULATED
-40%
Compute cost vs. comparable DQN / Monte Carlo approach
BENCHMARK · SIMULATED
PATENT STATUS

Provisional patent filed. USPTO 63/917,480 +2 related applications. Greenberg Traurig LP as IP counsel.

/ 09 — TRACTION

Pilot status

Transparent about where we are. We'd rather you trust us than be surprised later.

10
Pilot hotels
LOI · TRUST HOSPITALITY
3.5%
Platform fee
CONTRACTUALLY FIXED
$65B
US market
ANNUAL UNSOLD ROOM VALUE · PROJECTED
200+
Hotel pipeline
INTRODUCTION STAGE · NOT SIGNED
/ 10 — NEXT STEP

20 minutes to understand if this is right for your property.

No commitment. No setup required. We'll walk through the mechanics and answer every question you have.

max@lastkeys.ai · PULSAR VENTURES LLC DBA LASTKEYS · FL SELLER OF TRAVEL ST46483